Folia Geographica 2022, 64/1, pp. 49-68
THE NEW DEVELOPMENTS IN COFFEE CONSUMPTION IN SLOVAKIA WITH EMPHASIS ON SMALL COFFEE ROASTERS
Nina BUČEKOVÁ A, Ingrid BUČEKOVÁ B*, Vladimír BAČÍK C
Received: August 25, 2021 | Revised: November 12, 2021 | Accepted: December 16, 2021
Paper No. 22-64/1-606
A University of St. Andrews, St Andrews, Scotland, United Kingdom
https://orcid.org/0000-0002-1492-3135
nb220@st-andrews.ac.uk
B* Comenius University in Bratislava, Ilkovičova 6, 842 15 Bratislava 4, Slovakia
https://orcid.org/0000-0003-0951-2646
ingrid.bucekova@uniba.sk (corresponding author)
C Comenius University in Bratislava, Ilkovičova 6, 842 15 Bratislava 4, Slovakia
https://orcid.org/0000-0001-6883-9863
vladimir.bacik@uniba.sk
Abstract
The spatial and social aspects of food chains have recently become of an increasing interest for geographers. One of the most important agricultural commodities and most popular beverages is coffee which has become a subject of growing body geographical research. Over the past decades, coffee consumption has undergone significant transformation often divided into so-called three waves of coffee consumption. Their onset, however, has not been uniform across the globe and the post-socialist countries have experienced recent developments with substantial delay. The most recent third wave has been initiated by the actors in the last stages of the coffee chain – small-scale coffee roasters as a response to growing demand for quality. The third wave coffee roasters are a relatively new phenomenon on Slovak market which has not been studied yet and our paper aims to fill this gap. The main purpose of our paper has been to map them, explain their development in the context of the three waves and investigate their spatial distribution. The development and geographical distribution of third wave coffee roasters are closely related to the economic condition and reflect the socioeconomic disparities within the country. As our data has shown, the third wave roasters concentrate disproportionally in prosperous urban areas. The relationship between the number of roasters and the distance from the nearest regional centre is well described by exponential function. The surge of third wave coffee is associated with changing sentiments in consumer culture – backlash against mass consumerism and growing interest in alternative consumption which is emblematic to affluent urban consumers. Central and eastern Europe is experiencing growing demand for coffee and specialty market has not yet reached its ceiling which makes third wave coffee a perspective segment. Although the pandemic has caused short-term downturn, nonetheless, it likely will not affect the positive outlook in long-term.
Key words
Small coffee roasters, coffee consumption, alternative consumption, specialty coffee, waves of coffee consumption, Slovakia.
REFERENCES
- ANDORFER, V. A., LIEBE, U. (2015). Do information, price, or morals influence ethical consumption? A natural field experiment and customer survey on the purchase of Fair Trade coffee. Social Science Research, Volume 52, July 2015, 330-350, DOI: https://doi.org/10.1016/j.ssresearch.2015.02.007
- ASIOLI, D., ALMLI, V. L., NÆS, T. (2016). Comparison of two different strategies for investigating individual differences among consumers in choice experiments. A case study based on preferences for iced coffee in Norway. Food Quality and Preference, 54 (2016), 79-89, DOI: https://doi.org/10.1016/j.foodqual.2016.07.005
- BARU, A. K., GROTE, U., HICKS, R., STELLMACHER, T. (2017). Multiple Certifications and Consumer Purchase Decisions: A Case Study of Willingness to Pay for Coffee in Germany. Charles H. Dyson School of Applied Economics and Management Cornell University, New York 14853-7801 USA
- BAYER, J., BUTT, S., DREIFERT, M., HEISS, C. (1997). Faszination Kaffee. Köln: WDR
- BRAVO-MONROY, L. (2019). A network behind Coffee. Rice Res Dev 2(1): 61-65, DOI:10.36959/973/421
- BRAVO, C. P., CORDS, A., SCHULZE, B., SPILLER, A. (2013). Assessing determinants of organic food consumption using data from the German National Nutrition Survey II. Food Quality and Preference, Volume 28, Issue 1, 60-70, DOI: https://doi.org/10.1016/j.foodqual.2012.08.010
- BRODA, C., ROMALIS, J. (2009). The Welfare Implications of Rising Price Dispersion*. Manuscript, Univ. Chicago, Available at: http://faculty.chicagobooth.edu/john.romalis?Research/Draft_v7.pdf.
- Carvalho, J.M., Paiva, E. L., Vieira, L.M. (2015). Quality attributes of a high specification product: Evidences from the speciality coffee business. British Food Journal, Vol 118, No 1, 132-149, DOI: 10.1108/BFJ-02-2015-0059
- CBI (2020a). European market potential for speciality coffee. Available at: https://www.cbi.eu/market-information/coffee/specialty-coffee/market-potential
- CBI (2020b). The Eastern European market potential for coffee. Available at: https://www.cbi.eu/market-information/coffee/eastern-europe/market-potential
- CHEN, J., LOBO, A., RAJENDRAN, N. (2014). Drivers of organic food purchase intentions in mainland China – evaluating potential customers’ attitudes, demographics, and segmentation. International Journal of Consumer Studies, 38 (2014), 346–356, DOI: https://doi.org/10.1111/ijcs.12095
- COffeeshop company (2019). História Coffeeshop Company. Available at: https://www.coffeeshopcompany.sk/o-nas/historia-a-vyvoj/ [Accessed 03 Jun. 2021]
- COlombino, A. (2014). La Geografia del cibo. Bollettino della Societa Geografica Italiana, vol. 13, No 7, 647 – 656
- CULLEN, F., KINGSTON, H. (2009). Analysis of Rural and Urban Consumer Behavior Toward New Food Products Using a Food-Related Lifestyle Instrument. Journal of Foodservice Business Research, 12:18–41, DOI: https://doi.org/10.1080/15378020802671842
- DARIAN, J. C., TUCCI, L., NEWMAN, C. M., NAYLOR, L. (2015). An Analysis of Consumer Motivations for Purchasing Fair Trade Coffee. Journal of International Consumer Marketing, 27, 318–327, DOI: https://doi.org/10.1080/08961530.2015.1022920
- DUSZAK, M. (2016). Why Is Poland’s Specialty Coffee Market Beginning to Bloom? Perfect Daily Grind. Available at: https://perfectdailygrind.com/2016/05/why-is-polands-specialty-coffee-market-beginning-to-bloom/
- ECF (2019). European Coffee Report 2018/2019. Brussels: European Coffee Federation.
- Eduscho (2021). O Eduscho – prehľad udalostí 1998. Available at https://www.eduscho.sk/udalosti/ [Accessed 27 Jul. 2021]
- FEUERSTEIN, S. (2002). Do coffee roasters benefit from high prices of green coffee? International Journal of Industrial Organization, 20 (2002), 89–118, DOI: https://doi.org/10.1016/S0167-7187(00)00067-9
- Fitter, R., Kaplinsky, R. (2001). Who gains from product rents as the coffee market becomes more differentiated? A value-chain analysis. IDS Bulletin, 32 (3), 69-82. DOI: https://doi.org/10.1111/j.1759-5436.2001.mp32003008.x
- Gáll, J., Özoğlu, M. (2020). Využitie klasickej lineárnej regresie v analýze závislosti tržieb od návštevnosti v cestovnom ruchu. MERKÚR 2020, Proceedings of the International Scientific Conference for PhD. Students and Young Scientists, 36 -42.
- GIRAUD, K. L., BOND, C. A., BOND, J. J. (2005). Consumer Preferences for Locally Made Specialty Food Products Across Northern New England. Agricultural and Resource Economics Review, 34/2, 204–216, DOI: 10.1017/S106820500008364.
- GLATZOVÁ, A. (2017). Rozvoj malých pražiarní káv na Slovensku. Vysoká škola hotelová. Praha.
- Grabs, J., Ponte, S. (2019). The evolution of power in the global coffee value chains and production network. Journal oj Economics Geography 19 (2019), 803-823. DOI: 10.1093/jeg/lbz008
- Gubo, Š. (2016). Riešenie úloh nelineárnej regresie pomocou tabuľkového kalkulátora. Edukacja-Technika-Informatyka, 7(1) 194-201. DOI: 10.15584/eti.2016.127
- Guimarães, E. R., de Andrade, H. C. C., Cozadi, A, R., Antonialli, L. M., dos Santos, A.C. (2018). Competitive pressures on the artisan coffee roaster segment in the state of Minas Gerais, Brasil: Multi-case study. Coffee Sience, Lavras, Vol 13, No. 2, 136-148.
- HARTMAN, J. (2011). Starbucks and the Third Wave. Coffee – Philosophy for Everyone: Grounds for Debate, First Edition. John Wiley & Sons.
- Hernandez-Aguilera, J. N., Gómez, M., I., Rodewald, A. d., Rieda, X., Anunu, C., Bennett, R., van Es, H.M. (2018). Quality as a Driver of Sustainable Agricultural Value Chains: The Case of the Relationship Coffee Model. Business Strategy and the Environment, 27, 179-198. DOI: 10.1002/bse.2009
- HUDSON, M., HUDSON, I., EDGERTON, J. D. (2013). Political Consumerism in Context: An Experiment on Status and Information in Ethical Consumption Decisions. American Journal of Economics and Sociology, Vol. 72, No. 4, 1009-1037, DOI: https://doi.org/10.1111/ajes.12033
- HWANG, J., CHUNG, J. (2019). What drives consumers to certain retailers for organic food purchase: The role of fit for consumers’ retail store preference. Journal of Retailing and Consumer Services, Volume 47, March 2019, 293-306, DOI: https://doi.org/10.1016/j.jretconser.2018.12.005
- ICO (2020). World Coffee Consumption 2014-2017. In thousand 60kg bags. Available at: http://www.ico.org/trade_statistics.asp
- ICO (2020). ANNUAL REVIEW: COFFEE YEAR 2019/2020. London. ISSN 1473-3331
- JEKANOWSKI, M. D., WILLIAMS, D. R., SCHIEK, W. A. (2000). Consumers’ Willingness to Purchase Locally Produced Agricultural Products: An Analysis of an Indiana Survey. Agricultural and Resource Economics Review, 29/8, 43-53, DOI: https://doi.org/10.1017/S1068280500001428
- KATONA, G. (1968). Consumer Behavior: Theory and Findings on Expectations and Aspirations. The American Economic Review, Vol. 58, No. 2, Papers and Proceedings of the Eightieth Annual Meeting of the American Economic Association, 19-30.
- KOEHLER, J. (2017). Where the wild coffee grows. New York: Bloomsbury
- KRIŽAN, F., BILKOVÁ, K., HENCELOVÁ, P. (2019). Maloobchod a spotreba. In: Gurňák, D. et al. 30 rokov transformácie Slovenska. Bratislava: Vydavateľstvo UK, 309-336.
- LANFRANCHI, M., GIANNETTO, C., DIMITROVA, V. (2016). Evolutionary aspects of coffee consumers’ buying habits: results of a sample survey. Bulgarian Journal of Agricultural Science, 22, No 5, 705–712
- LEE, Y., BATEMAN, A. (2021). The competitiveness of fair trade and organic versus conventional coffee based on consumer panel data. Ecological Economics, Vol. 184, June 2021, 106986, DOI: https://doi.org/10.1016/j.ecolecon.2021.106986
- LEWIN, B., GIOVANNUCCI, D., VARANGIS, P. (2004) Coffee Markets: New Paradigms in Global Supply and Demand. World Bank Agriculture and Rural Development Discussion Paper, 3
- LOUREIRO, M. L., LOTADE, J. (2005). Do fair trade and eco-labels in coffee wake up the consumer conscience? Ecological Economics, Volume 53, Issue 1, 129-138, DOI: https://doi.org/10.1016/j.ecolecon.2004.11.002
- Mansfield, B. (2003). Spatializing Globalization: A “Geography of Quality” in the Seafood Industry. Economic Geography 79,1, 1-16.
- Matlovičová, K., Klamár, R., Mika, M. (2015). Turistika a jej formy. Prešovská univerzita, Grafotlač Prešov, ISBN: 978-80-555-1530-4.
- Matlovičová, K., Pompura, M. (2013). The culinary tourism in Slovakia. Case study of the traditional local sheep´s milk products in the regions Orava and Liptov. Geojournal of Tourism and Geosites. Year VI, No 2, Vol. 12, 129-144.
- MUGERA, A., BURTON, M., DOWNSBOROUGH, E. (2016). Consumer Preference and Willingness to Pay for a Local Label Attribute in Western Australian Fresh and Processed Food Products. Journal of Food Products Marketing, Volume 23, Issue 4, 452-472, DOI: https://doi.org/10.1080/10454446.2015.1048019
- MURADIAN, R., PELUPESSY, W. (2005). Governing the coffee chain: The role of voluntary regulatory systems. World Development, Volume 33, Issue 12, 2029-2044, DOI: https://doi.org/10.1016/j.worlddev.2005.06.007
- Murdoch, J., Marsden, T., Banks, J. (2000). Quality, Nature and Embeddedness: Some Theoretical Consideration in the Context of the Food Sector. Rconomic Geography, 76, 2, 107-125
- Niles, D., Roff, R.J. (2008). Shifting agrifood systems: the contemporary geography a of food and agriculture; an introduction. GeoJournal (2008) 73, 1-10, DOI: 10.1007/s10708-008-9174-4.
- OBERMILLER, C., BURKE, C., TABOTT, E., GREEN, G. P. (2009). ‘Taste Great or More Fulfilling’: The Effect of Brand Reputation on Consumer Social Responsibility Advertising for Fair Trade Coffee. Corporate Reputation Review, Volume 12, 2, 59–176
- SABIO, R. P., SPERS, E. E. (2020). Chapter 15 – Does coffee origin matter? An analysis of consumer behavior based on regional and national origin. Coffee Consumption and Industry Strategies in Brazil: A Volume in the Consumer Science and Strategic Marketing Series, Woodhead Publishing Series in Consumer Sci & Strat Market 2020, 297-320
- SALNER, P. (2006). Bratislavské kaviarne a viechy. Bratislava, Albert Marenčin – vydavateľstvo PT. 171 p. ISBN 80-89218-20-2
- SAMOGGIA, A., RIEGEL, B. (2018). Coffee consumption and purchasing behavior review: Insights for further research. Appetite, Volume 129, 1, 70-8, DOI: https://doi.org/10.1016/j.appet.2018.07.002
- Samper, L. F., Giovannucci, D., Vieira, L. M. (2017a). The powerful role of intagibles in the coffee value chain. Economic Research Working Paper, No. 39, (WIPO).
- SAMPER, L. F., QUINONES-RUIZ, X. F. (2017b). Towards a Balanced Sustainability Vision for the Coffee Industry. Resources 2017, 6, 17, DOI:10.3390/resources6020017
- SEPÚLVEDA, W. S., CHEKMAN, L., MAZA, M. T., MANCILLA, N. O. (2016). Consumers‘ preference for the origin and quality attributes associated with production of specialty coffees: Results from a cross-cultural study. Food Research International, Volume 89, Part 2, 997-1003. DOI: https://doi.org/10.1016/j.foodres.2016.03.039
- Spilková, J. (ed). (2016). Alternatívní potravinové síte: česká cesta. Univerzita Karlova, Karolinum. ISBN 978-80-246-3307-7.
- Spilková, J. (2017). Město a potraviny: alternativní způsoby produkce a spotřeby potravin. Geografické rozhledy 26 Vol. 5, 24-25.
- Spilková, J., Šifta, M. (2017). Geografie jídla, jídlo v geografii. Geografické rozhledy 26 Vol. 5, 10-11.
- Stanek, R., Kusendová, D., Horňák, M. (2021). Metodika tvorby modelu dostupnosti územia Slovenska na báze dennej intenzity automobilovej dopravy s využitím geoinformačných nástrojov. Geografický časopis, 73 (1), 63-81. DOI: https://doi.org/10.31577/geogrcas.2021.73.1.04
- SOUZA, J. P., SCHIAVI, S. M. (2020). Procurement strategies in the coffee industry: Cases of local coffee roasters in Paraná state. Coffee Consumption and Industry Strategies in Brazil. DOI: https://doi.org/10.1016/B978-0-12-814721-4.00007-X
- ŠÚ SR (2021a). Zamestnanci a priemerné mesačné mzdy v SR v roku 2020. Bratislava: Štatistický úrad Slovenskej Republiky. ISBN 978-80-8121-829-30 (online)
- ŠÚ SR (2021b). Miera evidovanej nezamestnanosti. [Online] Available at: http://datacube.statitics.sk/#!/view/sk/VBD_SK_WIN/pr3108rr/v_pr3108rr_00_00_00_sk [Accessed 03 Jun. 2021]
- TALBOT, J. M. (2004). Grounds for Agreement: The Political Economy of the Coffee Commodity Chain. Rowman & Littlefield.
- Tchibo (2019). Die Tchibo Historie. Available at: https://www.tchibo.com/servlet/content/309018/-/starteseite-deutsch/tchibo-unternehmen/ueber-tchibo/historie.html [Accessed 03 Jun. 2021]
- Tej, J. (2014). Tokajská vinárska oblast – zdroj regionálnych špecialít využívaných v turizme. Folia Geographica Vol 56, No 1. 130 – 141.
- TEXEIRA, L. de V. (2020). Chapter 14 – The consumption of experiences in specialty coffee shops. Coffee Consumption and Industry Strategies in Brazil: A Volume in the Consumer Science and Strategic Marketing Series. Woodhead Publishing Series in Consumer Sci & Strat Market, 275-295, DOI: https://doi.org/10.1016/B978-0-12-814721-4.00010-X
- TORGA, G. N., SPERS, E. E. (2020). Chapter 2 – Perspectives of global coffee demand. In. de Almeida, L.F., Spers, E.E.: Coffee Consumption and Industry Strategies in Brazil: A Volume in the Consumer Science and Strategic Marketing Series, Woodhead Publishing Series in Consumer Sci & Strat Market 2020, 21-49
- TORRES QUINTAO, R; PEREIRA ZAMITH BRITO, E. (2016). Connoisseurship Consumption and Market Evolution: An Institutional Theory Perspective on the Growth of Specialty Coffee Consumption in the USA. Revista Brasileira de Marketing – ReMark, Vol. 15, N. 1. 1-15. DOI: 10.5585/remark.v15i1.3042
- TUCKER, C. M. (2011). Coffee Culture: local experiences, global connections. New York, Routledge. 177 p. ISBN 0-203-83124-1.
- VEGRO, C. L. R., ALMEIDA, L. F. (2020). Chapter 1 – Global coffee market: Socio-economic and cultural dynamics. Coffee Consumption and Industry Strategies in Brazil: A Volume in the Consumer Science and Strategic Marketing Series, Woodhead Publishing Series in Consumer Sci & Strat Market 2020, 3-19. DOI: https://doi.org/10.1016/B978-0-12-814721-4.00001-9
- WANN, J., KAO, C., YANG, Y. (2018). Consumer Preferences of Locally Grown Specialty Crop: The Case of Taiwan Coffee. Sustainability 2018, 10(7), 2396, DOI: https://doi.org/10.3390/su10072396
- Weber, H., Wiek, A. (2020). Sustainable Coffee Sourcing–A Workshop for Small Coffee Businesses in Arizona. In Workshop Report. Sustainable Food Economy Lab, School of Sustainability, Arizona State University, Tempe, Arizona.
- WINCHESTER, M., ARDING, R., NENYCZ-THIEL, M. (2015). An Exploration of Consumer Attitudes and Purchasing Patterns in Fair Trade Coffee and Tea. Journal of Food Products Marketing, Volume 21, Issue 5, 552-567, DOI: https://doi.org/10.1080/10454446.2015.1041197
- Winter, M. (2005). Geographies of food: agro-food geographies – food, nature, farmers and agency. Progress in Human Geography 25, 5, 609-617.