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Folia Geographica 2019, 61/2, pp. 126-143

CONSUMER BEHAVIOUR OF SENIORS VISITING SHOPPING MALLS: CASE STUDY FROM BRATISLAVA, SLOVAKIA

Roman NAJDENÝ A, František KRIŽAN B*, Kristína BILKOVÁ C, Michala SLÁDEK MADAJOVÁ D, Daniel GURŇÁK E

Received: June 18, 2019 | Revised: August 8, 2019 | Accepted: November 3, 2019

Paper No. 19-61/2-536


A Comenius University in Bratislava, Slovakia
roman.najdeny@uniba.sk

B* Comenius University in Bratislava, Slovakia
frantisek.krizan@uniba.sk (corresponding author)

C Institute of Geography, Slovak Academy of Sciences, Štefánikova 43, 814 73 Bratislava, Slovakia
kristina.bilkova@savba.sk

D Institute of Geography, Slovak Academy of Sciences, Štefánikova 43, 814 73 Bratislava, Slovakia
geogmada@savba.sk

E Comenius University in Bratislava, Slovakia
daniel.gurnak@uniba.sk


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Abstract
Seniors represent an important group of consumers for two reasons. The first reason is their specific consumer behaviour, differing from any other generation of consumers. The second reason is their growing number in many countries, including Slovakia. Consequently, increased attention has recently been paid to this group of consumers. The paper aims to evaluate the consumer behaviour of seniors visiting shopping malls in Bratislava (Slovakia) from the spatial context by using GIS tools. The consumer behaviour of seniors (60+) was analysed in terms of the changing distance between the address of residence and shopping mall, in the context of two variables: monthly income and time spent at a shopping mall. The study results show that distance continues to play a significant variable in understanding the consumer behaviour of seniors.

Key words
Seniors, consumer behaviour, shopping malls, Bratislava

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