FOLIA GEOGRAPHICA

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Folia Geographica 2021, 63/2, pp. 82-107

ASSESSING THE ECONOMIC IMPACT OF TOURISM AND VERDICT ECOTOURISM POTENTIAL OF THE COASTAL BELT OF PURBA MEDINIPUR DISTRICT, WEST BENGAL

Aditi ACHARYA A*, Ajey Kumar PATHAK B, Biraj Kanti MONDAL C, Pratik DASH D, Tuhin BHADRA E

Received: August 8, 2021 | Revised: November 9, 2021 | Accepted: November 17, 2021

Paper No. 21-63/2-603

A* Department of Geography, Adamas University, Kolkata-700126, India
ORCID https://orcid.org/0000-0001-8408-8836
aditidst@gmail.com (corresponding author)

B ICAR – National Bureau of Fish Genetic Resources, Dilkusha PO, 226002 Lucknow, India
ORCID https://orcid.org/0000-0002-8496-4514
birajmondal.kolkata@gmail.com

C Department of Geography, Nataji Subhas Open University, Kolkata, India
ORCID https://orcid.org/0000-0002-5010-0224
pathakajey@gmail.com

D Department of Geography, Khejuri College, Purba 721431 Medinipur, India
ORCID https://orcid.org/0000-0001-5290-2784
pratik.bidyut@gmail.com

E Department of Geography, Adamas University, 700126 Kolkata, India
ORCID https://orcid.org/0000-0003-0493-2078
tuhin.bhadra@adamasuniversity.ac.in


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Abstract
The study focused on the economic impact of tourism and ecotourism potential. The present submission attempts to record community perspectives and to analyze the nature of impact, status of tourism and potentiality of ecotourism of the coastal belts of Purba Medinipur district, West Bengal, by employing primary survey and secondary database along with the application of various statistical methods and geoinformatics technique. An investigation of CRZ (Coastal Regulation Zone) norms provides maximum violation along the coastline of Mandermoni beach in the ‘No Development Zone’, because of establishments of beach resorts and hotels of above 58.40%. Furthermore, the SWOC (Strength-Weakness-Opportunity-Challenges) analysis of the beaches of the Dakshin Purushottampur village coastal belts revealed that Soula and Changasuli have vivid and varied natural strengths for ecotourism. To assess the economic impact of tourism, the exploratory factor analysis (EFA) of the variables using principal component analysis (PCA) provided four factors from 18 variables representing 78.76%, 68.02%, 38.18% and 2.78% dissent. The critical analysis employed in the current endeavor revealed that the potentiality of ecotourism of the coastal belts of Purba Medinipur district and it will helps in the formulation of the future plans, strategic improvement and prospective road map heading towards the development of sustainable tourism.

Key words
Tourism development, exploratory factor analysis, PCA, SWOC, CRZ.

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