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Folia Geographica 2017, 59/1, pp. 60-81

ŠTATISTICKÉ ÚDAJE Z CESTOVNÉHO RUCHU V KONTEXTE POTRIEB A OČAKÁVANÍ ICH ŽIADATEĽOV

STATISTICAL DATA FOR TOURISM IN THE CONTEXT OF THEIR APPLICANT’S NECESSITIES AND EXPECTATIONS

Ján Kozoň A, Radoslav Klamár B*

Received: December 10, 2016 | Revised: December 22, 2016 | Accepted: February 10, 2017
Paper No. 17-59/1-502

A University of Prešov, 17. novembra 1, 08001 Prešov, Slovakia
jan.kozon@smail.unipo.sk

B* University of Prešov, 17. novembra 1, 08001 Prešov, Slovakia
radoslav.klamar@unipo.sk (corresponding author)

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Abstract
This paper assesses the issue of providing statistical data focusing on the field of tourism. The focus is on the relationship between data providers (particularly Statistical Office in Prešov) and applicants of these data who address their application. The subject of this research is the analysis of these requirements based on multiple criteria (impact of seasonality in applications, the structure of applications depending on the group and the gender of applicants, the frequency of each area in requirements, the frequency of applications from the same applicant, circuit of data that were provided by the applicant, etc.) in the period 2011–2015. The aim is to identify changes based on a total of 1,426 applications submitted and within 402 applications in the field of tourism, that have occurred in the evaluated issue of the past five years, to outline trends and provide insights found to the Statistical Office to improve communication with the public.

Key words
Information, statistical data, Statistical Office, tourism, application

SUMMARY

STATISTICAL DATA FOR TOURISM IN THE CONTEXT OF THEIR APPLICANT’S NECESSITIES AND EXPECTATIONS

The report concentrates on the specific group of data, which, by their character, are verified, trustworthy, and up-to-date, and focuses on the problematic of tourism statistical data. Though it does not cover the analysis of chosen statistical indicators, detailed attention is concentrated on the less traditionally evaluated element, which is on applicants and their requests directed to the informational service of the Statistical Office in the period from 2011 to 2015 with emphasis on the area of tourism. Within the frame of the empirical research, the method of content analysis of text documents (requests for administration of statistical data with a file number) was used. Considering the extent of the available records, the whole set of 1,462 applications in the range of the last 5 years has been investigated. In the paper, the structure of submitted applications is monitored, based on various criteria such as the influence of seasonality, the structure in dependence on group and gender of applicants, rate of occurrence of the individual areas, frequency of requests from the same applicant, as well as the domain of data not provided to applicants. These tourism data are the subject of interest of a broad spectrum of users (organs of state and local administration, companies, non-profit organizations, associations, academic researchers, students, media, and public). Regarding the evolution of the number of requests directed to the office since 2011 (416 applications), there has been registered a gradual decrease up to the level of 160 requests in 2015. The mentioned trend, however, is not the result of an eventual drop of interest in statistical data, but foremost of their increasing availability on the office’s website, enabling of the new databases (DATAcube, STATdat), which, at the same time, allows creating own structure of tables with respect to time and area classification. Increasing digital literacy also manifested in the prevalence of electronic communication of requesters with the Statistical Office, when more than 4/5 of requests have been processed via e-mail. Of the total number of requests (1,462), most of them regarded tourism: 27.5% (402). Most often appeared requests for data concerning areas with over-regional and international importance in tourism (e.g., data for Poprad district has been demanded in every fifth request). Regarding the type of indicator, the most requested was information on the number of stay-overs (almost 70% of cases), which narrowly corresponded to the foundation of regional organizations of tourism. Moreover, the time distribution of applications during the individual months had its regularity. Traditionally, the greatest interest for statistical data was in the first half-year (more than 70% of total), within the framework of which February, March, and April strongly dominate (more than 50% of total). This is caused, on one hand, by finalization of the final works by students as well as by publication of the annual data for the previous year (e.g., the closely watched average monthly salary). The most numerous group, according to the type of the applicant, is traditionally made up by students (44.7%), who, together with the state and local administration (19.9%) and non-profit organizations (15.4%), make the majority of requests. As per the gender of applicants, women strongly dominated with a share of 2/3. An interesting discovery has been the frequency of requests from the same applicant. Despite the total of 402 requests regarding tourism, the real number of applicants was 257, and thus, some of them (70) submitted a request at least twice. The number of requests to which there have not been provided, for various reasons, all the requested data was 84. Based on the listed findings, it is possible to assert that the knowledge of the structure of requests and characteristics of applicants is a very important element in making the Statistical Office’s functioning as an institution and data provision to the public more effective. At the same time, the discovered information regarding some of the unsatisfied requests could serve as a motif for broadening the portfolio of the watched indicators in tourism.

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